Welcome back, guys! I'm excited to inform all of you about a new project. For any of those, who are huge music fans, you definitely want to stick around. So about 2 weeks ago, my class was assigned an exciting, but challenging project about a music campaign. There were so many steps that had to be taken for our music campaign to be a success like for example, research on certain bands (Imagine dragons/Maroon 5) that were within our genre, which in this case was rock. The song we had to present was “Many Shades of Black” by the Raconteurs, which I have to say was a pretty good song. To give you a better understanding of what we had to do, we were basically the bands’ promoters as we had to pretend that our band was new and was trying to become a huge hit. The research we conducted from Imagine Dragons and Maroon 5 really inspired great marketing ideas, such as a unique one that Imagine Dragons came up with, which was an arcade day. Before we get ahead of ourselves, I forgot to mention that we had to come up with a name for our band that would really catch out target audiences attention ( male and female from the middle class, ages 16 to mid- 30s), so we went with Dark Souls.
We knew that in order to really get out band out there we had to use social media as it is a key factor in rock. The companies we mostly focused on was, Snapchat, Instagram, and Twitter as they are the most popular social media sites used worldwide. Using these popular companies would come as a huge benefit to our campaign because not only is it a great way to market our merchandise(shirts/posters), but it is a good way to interact with the fans as we can give them updates about where we are and what we are doing and they can give us feedback on what they are excited for. Reaching out to some bands or music festivals plays a big role in our campaign as well as it will help the band get recognized and get some publicity. Not to mentions that we plan on going a different round with our younger audience which is why we decided to create our own video game as well. The video game is a little like temple run, but in this case, the players can choose one of the band members and basically they are running away from their girlfriend as that is what the song we want to distribute is about. Here's a sneak peek.
For the most part, our distribution will consist of streaming through music apps such as Spotify, Pandora, Apple Music, and Soundcloud, as that is what I learned is what most people are on these days. Not to mention, the most popular worldwide streaming app, Youtube. Lastly, we created a well- organized website, http://cms.darksoulrock-com.webnode.com/, which is easy for fans to navigate through as they are learning about the band. The website will not only feature merchandise that people can wear to concerts, but also a schedule with the dates and locations for our next tours. The website is definitely crucial in our campaign as it allows the band to form relationships with their fans and get feedback from them.
To sum things up, I can definitely, say that I learned a lot from this project. This project not only taught me a number of strategies to get my band well-known, but it also taught me what steps to take for my portfolio project. The main things to remember is to use social media to our advantage and to know what fans like and do not like. We have to realize that becoming a huge hit is not an easy thing to do without the help of other bands and companies. Putting ourselves in the shoes of our fans allows some insight on what they want which is to form a type of relationship with the artists or band. Overall, this project helped me manage my time and gain more experience with marketing and editing as a whole.
Stay tuned for upcoming news!
